摘要
旅游符号学作为一个蕴藏着价值的研究领域,已经成为国内旅游研究的热点之一。文章通过检索与分析相关文献,将国内旅游符号学研究内容归纳为旅游者符号性感知与消费、旅游吸引物的符号象征、旅游媒介的符号性营销及旅游过程的符号性互动四个方面。最后在总结旅游符号研究现状的基础上,对研究内容、研究的技术与方法及学科视角等方面进行展望,为今后旅游符号学相关研究理论与实践提供参考。
Tourism semiotics is a valuable research field,it has become one of the hot spots in domestic tourism research.On the basis of searching and analyzing relevant literature,the research contents of tourism semiotics in China are summarized into four aspects:tourist's perception and consumption of symbols,tourist attraction's symbolic symbol,tourist media's symbolic marketing and tourist process's symbolic interaction.Finally,on the basis of summarizing the current situation of tourism semiotics research,the research contents,research techniques and methods as well as the perspective of the subject are prospected.It provides a reference for the future research theory and practice of tourism semiotics.
作者
刘静如
李亚
Liu Jingru;Li Ya(Faculty of Geography,Yunnan Normal University,Kunming,Yunnan,650500)
出处
《市场周刊》
2022年第1期69-71,132,共4页
Market Weekly
基金
国家自然科学基金项目(项目编号:41761115)。
关键词
旅游符号学
旅游研究
符号
研究综述
tourism semiotics
tourism research
semiotics
research review
