摘要
以互动仪式链理论为参照,建构体育赛事现场观众人际互动仪式模型,对现场观众的自我呈现进行剖析,探寻观众观赛的文化诉求及满足。以足球赛事为例,通过参与观察、文献资料及逻辑分析等方法,分析体育观众现场观赛的自我呈现机制及多重文化意蕴。认为,追求现场观赛,观众实现了身体同在的群体聚集;对比赛的共同关注,形成基于共同焦点的情境际遇;借由此际遇之上的互动,观众达成了高度的情感共鸣,并陷入匿名狂欢;此外,集体狂欢产生了仪式团结和身份认同,观众归属感获得满足。同时,观众进行高端热忱或低端沮丧的情感表达,彰显出多维情感;拥有团结感的观众对球队标志物尤为推崇,表现出类图腾崇拜的尊重,观众信仰获得替代实现;而对仪式团结和标志物的不敬会遭到严厉谴责甚至引发冲突,观众由此陷入非理性的沉沦。
Taking the interactive ritual chain as a reference,this paper constructs the interpersonal interaction ritual model of the live audience in sports events,analyzes the self-presentation and explores the cultural requirements and satisfaction of the audience.Taking the football match as an example,this paper analyzes the self-presentation mechanism and multi-cultural connotation of live audience by the methods of participation observation,literature and logical analysis.It is believed that the pursuit of on-site watching enables the audience to gather in groups with the same body;The common attention to the game forms the situational encounter based on the common focus;The audience reached a high degree of emotional resonance and fell into an anonymous carnival by the interaction based on the encounter;In addition,the collective carnival produces ritual unity and identity,and the audience’s sense of belonging is satisfied.At the same time,the audience expressed emotion of high-end enthusiasm or low-end depression showing multi-dimensional emotion;The audience with a sense of unity especially respected the team logo showing the respect of totem worship and audience belief is realized by substitution;The disrespect for the ritual unity and the symbol will be severely condemned and even lead to conflicts,which will lead to the irrational degradation of the audience.
作者
项杨春
XIANG Yangchun(School of Journalism and Communication,Shih Hsin University,Taipei 350108,China)
出处
《河北体育学院学报》
2022年第1期77-83,共7页
Journal of Hebei Sport University
关键词
体育赛事
现场观众
人际互动
自我呈现
文化意蕴
sports events
live audience
interpersonal interaction
self-presentation
cultural connotation
