摘要
合理的药品包装设计可以体现企业品牌形象,提高产品竞争力,同时也为消费者带来了更多的安全和便利。以2000-2020年中国知网224篇文献作为研究对象,借助Citespace可视化分析软件进行文献计量,从时间和空间、研究热点和趋势等角度进行知识图谱绘制。研究表明,国内对于该主题研究关注度不是很高,研究主题较为分散,多以个人为主,尚未形成具有影响力的研究团体。对不同群体的人性化、情感化设计方面,药品包装信息的传达与交互设计是当前研究的热点。通过对选题的归纳梳理,有助于当前研究内容的探索,为药品包装设计后续研究提供了参考。
Reasonable pharmaceutical packaging design can reflect the brand image of enterprises,improve the competitiveness of products,but also for consumers to bring more safety and convenience.Taking 224 literatures published on CNKI from 2000 to 2020 as the research object,this paper uses CiteSpace software to make bibliometric analysis,and draws the knowledge map from the perspectives of time and space,research hotspots and trends.The research shows that the domestic research on this topic is not very high attention,the research topic is scattered,mostly by individuals,has not formed an influential research group.In the aspect of humanized and emotional design for different groups,the communication and interaction design of pharmaceutical packaging information are the current research hotspots.Suggestions and prospects were put forward through summarizing and combing the topic,which will help to explore the current research content and provide reference for the follow-up research on pharmaceutical packaging design.
作者
王发
WANG Fa(Jiangsu Institute of Architectural Technology,Xuzhou 221116,China)
出处
《绿色包装》
2021年第12期77-83,共7页
Green Packaging
基金
江苏建筑职业技术学院2019年第二批“课程思政”引领课程项目《三全育人背景下的〈产品材料与工艺〉课程思政教育改革与实践研究》(项目编号:36)。
