摘要
随着我国现代化水平的提升,多元整合的营销模式逐步构建,中小型外贸企业要想扩大发展,必须拓展业务营销范围,而信息技术的飞速发展,为中小型外贸企业搭建跨境电商模式提供了契机。本文以沧州地区为例,结合跨境电商的概念,运用交易成本和国际营销理论对沧州中小型外贸企业进行阐述,指出当前沧州地区中小型外贸企业跨境电商面临的机遇和挑战,并提出沧州中小型外贸企业跨境电商适应性发展的对策和建议。
With the improvement of China's modernization level,a diversifi ed and integrated marketing model has been gradually established.If small and medium-sized foreign trade enterprises want to expand their capital,they must expand the scope of business marketing.The rapid development of information technology provides an opportunity for small and medium foreign trade companies to build a cross-border e-commerce model.This article takes the Cangzhou region as an example,combines the concept of cross-border e-commerce,uses transaction costs and international marketing theories to explain the small and medium-sized foreign trade companies in Cangzhou,and points out the current opportunities and challenges faced by cross-border e-commerce of small and medium foreign trade companies in Cangzhou.The article also puts forward countermeasures and suggestions for the adaptive development of cross-border e-commerce of small and medium foreign trade enterprises in Cangzhou.
作者
马艳利
孙雅平
张云淇
MA Yanli;SUN Yaping;ZHANG Yunqi(Cangzhou Energy and Economic School;Cangzhou Technical College)
出处
《商展经济》
2021年第19期18-20,共3页
Trade Fair Economy
基金
沧州市社会科学发展研究课题“沧州中小型外贸企业跨境电商发展研究”成果(2021135)。
关键词
中小型外贸企业
跨境电商
应用
国际营销
措施
small and medium-sized foreign trade enterprises
cross-border e-commerce
application
international marketing
measures
