摘要
探讨如何将地域文化元素运用到特色农产品包装设计中,提升特色农产品的品味与内涵,提高特色农产品的吸引力、影响力以及市场竞争力,促进特色农产品销售、推进该区域旅游业发展。通过对常州地域文化的了解和调研,深入挖掘地域文化特征,运用元素提取、趣味设计等,将特征元素与特色农产品包装设计相结合。基于地域文化特征的常州趣味性旅游农产品包装能更好的凸显特色、提升包装设计内涵,更好地服务于市场与旅游业。
Objective to explore how to apply the regional cultural elements to the packaging design of special agricultural products,enhance the taste and connotation of special agricultural products,improve the attractiveness,influence and market competitiveness of special agricultural products,promote the sale of special agricultural products and promote the development of tourism in the region.Methods through the understanding and investigation of Changzhou regional culture,we dig deep into the regional cultural characteristics,use element extraction,fun design,etc.,combine the characteristic elements with the packaging design of characteristic agricultural products.Conclusion based on regional cultural characteristics,Changzhou fun tourism agricultural products packaging can better highlight the characteristics,enhance the packaging design connotation,better serve the market and tourism.
作者
叶丹澜
薛彦辉
YE Danlan;XUE Yanhui(Hohai University,Changzhou 213001,China)
出处
《西部皮革》
2021年第17期64-66,共3页
West Leather
关键词
包装设计
地域文化
特色农产品
茶叶
常州
packaging design
regional culture
specialty agricultural products
tea
changzhou
