摘要
目的—明确智能包装的概念,归纳智能包装设计的原则,从实用性角度进行探讨,将智能包装设计要素扩展到传统包装设计中,对智能包装市场进行分析,主要从设计层面、功能层面、营销层面进行,再从三个时代的消费者进行调查,分析智能包装设计要素对智能包装市场在不同时代消费者中的差异性。方法—参考国内外文献,进行线上和线下的事例分析,并用归纳方式提出问题,用问卷调查法,通过SPSS进行数据分析。结果—根据数据分析结果,得出不同时代的消费者以及性别的不同对设计层面、功能层面、营销层面都有不同的需求,在差异性中可以准确进行品牌定位,以此提升消费者对品牌的信赖度和满意度。结论—制定消费者的消费行为可信赖的品质指标,对未来的智能包装设计提出指导性的方向。
Objective to clarify the concept of intelligent packaging,induce the principles of intelligent packaging design,discuss from the angle of practicality,and extend the elements of intelligent packaging design to the traditional packaging design to analyze the intelligent packaging market,mainly from the design level,functional level,marketing level,and then from the three times of consumer survey,analysis of intelligent packaging design elements of intelligent packaging market in different times of consumer differences.Methods,referring to domestic and foreign literatures and analyzing online and offline cases,and using inductive method to put forward questions,using questionnaire and SPSS to analyze the data.Results,according to the results of data analysis,it is concluded that different consumers of different ages and genders have different demands on design,function and marketing levels,and brand positioning can be accurately carried out in the differences,in order to enhance consumer trust in the brand and satisfaction.Conclusion the reliable quality index of consumer behavior is established and the direction of intelligent packaging design in the future is put forward.
作者
罗爽爽
LUO Shuang-shuang(Hunan University of Technology,Zhuzhou 412007,China)
出处
《绿色包装》
2021年第7期63-67,共5页
Green Packaging
基金
湖南省社会科学成果评审委员会项目(基于物联网(IOT)背景下老年人的包装设计研究XSP21YBC294)。
关键词
智能包装
消费者
市场环境
smart packaging
consumers
market environment
