摘要
作为网络即时交流工具,表情叙事的发展经历了拟图叙事、拟像叙事、图文叙事三个阶段。作为即时交流符号,其功能的建构有着复杂的时代动因、文化理路和交往逻辑:技术赋权带来的“草根阶层”话语权争夺、视觉文化转向背景下符号消费的需求、媒介中介化传播中交往不确定性的消除。表情包作为常态化表意实践揭橥了表情符码的图文叙事症候,可以从微文化、狂欢意识和后现代情境等视阈展开具体反思。
The development of emoji and emoticon as tools for online instant communication has gone through three stages of simulacrum narrative,simulacrum narrative,and graphic narrative.As symbols of instant communication,their function building has complex motives of the times,cultural principles,and communication logic.They embody the struggle for the"grassroots"discourse power brought about by technological empowerment,the demand for symbol consumption in the context of the shift of visual culture,and the elimination of uncertainty in communication in media mediated communication.Emoticons reveal the graphic narrative symptoms of emoji codes and can be analyzed from the perspective of micro-culture,carnival consciousness,and post-modern scenarios.
作者
张雪
杨向荣
Zhang Xue;Yang XiangRong
出处
《传媒观察》
CSSCI
2021年第7期48-56,共9页
Media Observer
基金
国家社科基金项目“图文的叙事建构及其话语隐喻研究”(20BZW027)阶段性成果。
关键词
表情符号
表情包
网络即时交流
图文叙事
emoji
emoticon
online instant communication
graphic narrative
