摘要
采用文献资料法、数理统计法、对比分析法等对英雄联盟S10全球总决赛赛事(以下简称S10)赞助现状进行研究。研究表明S10赞助市场存在以下问题:选手获得赞助量较小;赞助稳定性差;赞助方式忽略用户体验;赞助契合度低。针对S10赞助市场存在的问题为电子竞技赞助市场提供一种参考方案:持续电竞体育化;实施电竞造星计划;创新电竞线上宣传方式;确保电竞赞助商权益。
Literature review,mathematical statistics,comparative analysis and other methods are used to study the status of S10 tournament sponsorship.The research shows that S10 sponsorship market has the following problems:small amount of sponsorship for players;poor sponsorship stability;ignoring users experience;and low sponsorship fit.In view of the existing problems of S10,the development strategy of esports sponsorship market is made:continuous esports sports;implementing the e-sports star production plan;innovating e-sports online publicity;as well as ensuring the rights of esports sponsors.
作者
郭新月
代方梅
Guo Xinyue;Dai Fangmei(Sport College of Hubei University,Wuhan 430060,Hubei,China)
出处
《体育科技文献通报》
2021年第7期8-10,40,共4页
Bulletin of Sport Science & Technology
基金
国家社科基金项目《国家治理体系和治理能力现代化背景下的体育智库影响力研究》(项目编号:18BTY007)阶段性研究成果。
