摘要
学术期刊在新的学术内容生产与传播环境下,需要建立学术运营理念,提升学术期刊的竞争力。文章采取跨学科的研究方法,从传播学与营销学的视角探讨学术期刊学术运营策略。学术期刊的学术运营理念重视不足,学术内容生产单一,学术期刊融合出版模式需要提升。学术期刊应当确定全媒体的学术运营理念,完善学术运营KPI指标体系,采取多种学术内容生产的方式,利用跨媒体融合出版的模式,增强学术期刊学术运营能力。
Under the new circumstance of academic content production and communication,academic journals need to establish an academic operation philosophy,and improve the competitiveness of academic journals.This thesis adopts the research method of interdisciplinary to discuss the academic operation strategies of academic journals from the perspectives of communication and marketing.Given the fact that insufficient attention has been paid to the academic operation philosophy of academic journals and the production of academic content is too single,the academic journal publishing model needs to be improved.Academic journals should determine the academic operation philosophy of the all-media,improve the KPI index system of the academic operation,and adopt the multiple methods of academic content production through the use of the cross-media convergence publishing model to strengthen the academic operation abilities of academic journals.
作者
周华清
ZHOU Huaqing(School of Humanities, Fujian University of Technology,Fuzhou 350118, China;Faculty of Humanities and Social Sciences,City University of Macao,Macao 999078,China)
出处
《广东石油化工学院学报》
2021年第3期85-89,共5页
Journal of Guangdong University of Petrochemical Technology
基金
福建省哲学社会科学规划一般项目(FJ2020B084)
2020年澳门高等教育基金会课题(OTH-2002-06)。
关键词
UGC
学术期刊
学术运营
新媒体
社交媒体
媒体融合
UGC
academic journals
academic operations
new media
social media
media convergence
