摘要
新冠疫情永久性地加速了在线消费的深度普及,在线消费可以提高消费效率和降低消费成本,从而为消费者带来福利。但是,在线消费领域存在难以逾越的数字鸿沟,使得相当部分消费者不能或者难以分享在线消费深度普及的红利。论文探讨在线消费领域数字鸿沟的成因,进而提出应对数字鸿沟的对策,以期增加消费者福利,特别是弱势消费者的在线消费福利。
The COVID-19 epidemic has permanently accelerated the deep popularity of online consumption.Online consumption can improve consumption efficiency and reduce consumption costs,thus bringing benefits to consumers.However,there is an insurmountable digital divide in the field of online consumption,which makes it impossible or difficult for a considerable number of consumers to share the dividend of the deep popularity of online consumption.This paper discusses the causes of the digital divide in the field of online consumption,and then puts forward countermeasures to deal with the digital divide,so as to increase benefits of consumes,especially the online consumption benefits of vulnerable consumers.
作者
曹征
李润发
CAO Zheng;LI Run-fa(Guangzhou College of Technology and Business,Guangzhou 510850,China)
出处
《中小企业管理与科技》
2021年第15期130-131,共2页
Management & Technology of SME
关键词
在线消费
数字鸿沟
数字素养
online consumption
digital divide
digital quality
