摘要
在线健康社区为用户获取医疗健康信息、寻找情感支持提供了重要平台,但平台上的信息质量良莠不齐,使得用户采纳意愿下降,这将影响在线健康社区的可持续性发展。基于ELM理论,文章研究了在线健康社区用户信息采纳意愿的影响因素。研究结果发现,论据质量、来源可信度、情感支持和自我效能显著影响用户的信息采纳意愿。此外,自我效能还调节论据质量、共同语言、情感支持对采纳意愿的作用。研究结果启示在线健康社区需要采取措施提高信息质量和可信度,建立情感支持的社区氛围,从而促进用户采纳意愿和社区的快速发展。
Online health community(OHC) provides a platform for users to acquire health information and seek for their emotional support. However, the information quality there is intermingled with the good and the bad, which decreases the users’ will of adoption and negatively affects the sustainable development of OHC. Based on ELM, this research examined the factors affecting OHC users’ information adoption. The results indicate that the argument quality, the source credibility, the emotional support and the self-efficacy affect users’ information adoption will. In addition, the self-efficacy can moderate the effect of the argument quality, the common language and the emotional support on their adoption will. The results show that the OHC needs to improve its information quality and credibility and build a community atmosphere of encouraging the emotional support in order to promote its users’ adoption will and a rapid community development.
作者
周涛
李秋霞
ZHOU Tao;LI Qiu-xia(School of Management,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)
基金
国家自然科学基金项目(71771069)。
关键词
在线健康社区
信息采纳
ELM理论
online health community
information adoption
ELM theory
