摘要
乡村旅游发展是乡村振兴背景下带动乡村地区发展经济的有效途径。米东区作为新疆大力发展旅游产业的地区之一,将乡村旅游发展作为响应乡村振兴背景下的头号项目。在相关研究基础上,通过对工作人员及游客的访谈以及实地调查,找出旅游品牌及市场、旅游产业结构和管理水平3个方面的问题,进一步分析造成这些问题的原因,提出为大力发展乡村旅游产业,应该在推进产业融合、加强基础设施建设、大力加强乡村旅游宣传以及形成科学管理体系等方面着手,确保米东区乡村旅游产业稳定快速发展。
Rural tourism development is an effective way to promote rural economic development under the background of rural revitalization.As one of the regions in Xinjiang vigorously developing the tourism industry,Miandong district regards the development of rural tourism as the first project in response to the rural revitalization.On the basis of related research,through interviews with staff and visitors,and field investigation,find out the tourism brand and market,tourism industrial structure and management level of the three problems,further analysis of the causes of these problems,finally put forward to develop the rural tourism industry,should be in promoting industry amalgamation and strengthen infrastructure construction,strengthen the rural tourism propaganda and form the aspects of scientific management system,guarantee the stability of meters east rural tourism industry and rapid development.
作者
马文亮
王承武
MA Wen-liang;WANG Cheng-wu(School of Management,Xinjiang Agricultural University,Urumqi 830052,China)
出处
《科技和产业》
2021年第5期266-269,共4页
Science Technology and Industry
关键词
乡村旅游
乡村振兴
米东区
rural tourism
rural revitalization
Midong District
