摘要
数字化时代基于多模态设计的语境下,对纸质包装结构中的绿色设计形态进行初步探究,并初步解决纸质包装结构设计过程中的造型形态、绿色理念与纸质媒介的融合,通过绿色设计理念提升消费者的交互情感体验。利用纸质媒介的文化元素、纸艺技法、造型结构、纸质材料、视觉图形色彩、文字版式效果等营造创新情感体验的情境。始终强调绿色设计,顺应时代经济发展,从而激发消费者的购买欲,同时提升消费者的艺术审美体验和文化传承意识。
Based on the context of multi-modal design in the digital era,this paper makes a preliminary study on the green design form in the paper packaging structure,and the preliminary solution of paper packaging structure design process shape,green concept and the integration of paper media,through the green design concept to enhance the interactive emotional experience of consumers.Using the cultural elements of the paper media,paper techniques,modeling structure,paper materials,visual graphics color,text format effect to create a creative emotional experience of the situation.Always emphasize green design,conform to the economic development of the times,so as to stimulate consumers’desire to buy,and enhance consumers’artistic aesthetic experience and cultural heritage awareness.
作者
上官小雨
SHANG GUAN Xiao-yu(School of Art and Design,Modern College of Northwest University,Xi’an 710130,China)
出处
《绿色包装》
2021年第4期67-69,共3页
Green Packaging
关键词
纸质包装
文化元素
绿色设计
paper packaging
cultural elements
green design
