摘要
Based on bibliographic research, the article examines how pharmaceuticals address people‟s sexual needs and desires,stimulated by creative economy. The main argument indicates that pharmaceuticals create conditions for do-it-yourself sexualities,based on bodily stereotypes disseminated by creative industries, which reflect dominant heteronormative discourses. People shapetheir bodies, enhance sexual experiences, and foster sexual hygiene and prevention of sexually transmitted infections.
