摘要
影响文化产品价值的因素,可以用文化产品所包含的认知模块四个维度来表征文化产品本身。文章论证了文化产品的认知模块并非不变而是随时变化的辩证关系,提出影响文化产品价值改变的维度与模块变化模型,为进一步深入研究文化折扣和文化增值提供了统一的理论分析模式。在此基础上,得出三点结论:第一,鱼与熊掌可以兼得———善于利用文化折扣和文化增值的非对称性;第二,正视文化差异,在文化产品创作、生产、销售、物流上有针对性地实现产品增值;第三,国家要引导、鼓励和扶持文化产业的发展,文化产品要兼顾经济效益与文化传播效益并取得最佳均衡。
The factors influencing the value of cultural products can be represented by the four dimensions of cognitive modules contained in cultural products.The research demonstrates that the cognitive module of cultural products is not invariable,but the dialectical relationship changes at any time.It puts forward the dimension and the modulechange model that affect the value change of cultural products,which provides a unified theoretical analysis for fur⁃ther research on cultural discount and cultural value addition.On this basis,we draw three conclusions:first,we can have both the advantages and disadvantages of culture discount and value addition;second,we should face up to cultural differences and realize the value addition in the creation,production,sales and logistics of cultural prod⁃ucts;third,our country should guide,encourage and support the development of cultural industry,and cultural products should take economic benefits and cultural communication benefits into account and achieve the balance.
作者
曾光
高栩
Zeng Guang;Gao Xu
出处
《未来传播》
2020年第6期116-124,134,共10页
Future Communication
