摘要
为系统探究服装图案设计与消费者情绪反应的关系,从量化理论角度,以儿童针织套头毛衫为例,借助PAD情绪模型,通过图案造型、图案内部结构特征、图案组合搭配及被试者性别等变量对服装图案整体设计效果与消费者情绪反应进行评测。结果表明,4个变量均会不同程度影响服装图案整体设计效果与消费者情绪反应,其显著程度依次为图案造型>被试者性别>图案组合搭配>图案内部结构特征。此外,还发现不同图案造型有其自身的情绪属性,其情绪属性取决于图案内部结构线条及寓意;在消极图案元素周围增加积极图案元素,可提高消费者的积极情绪,同时提高消费者对其组合设计方案的接受度和满意度。此结论可为服装设计师设计出更契合消费者审美需求的图案形式提供理论参考和数据支撑。
In order to systematically explore the relationship between clothing pattern design and consumers'emotional reaction,taking the children's pullover as an example,the overall design effect of pattern modeling,pattern internal structure,pattern combination and collocation,and gender of participants was studied with the help of the PAD emotional model and quantification theory.The results showed that the above-mentioned four factors have different effects on customers'emotional reaction to clothing design.And the order of significance was as the following:pattern modeling>gender of participants>pattern combination and collocation>pattern internal structure characteristics.In addition,it was found that each pattern had its own emotional attribute that depended on its internal structural lines and implications.Research also indicated that the positive probability,the acceptance and satisfaction of the consumers were improved by adding positive pattern elements to negative pattern elements.This conclusion can provide theoretical reference and data support for fashion designers to design pattern of clothing that is more in line with the aesthetic needs from consumers.
作者
韦玉辉
夏敏
苏兆伟
孙龙
吴开明
WEI Yuhui;XIA Min;SU Zhaowei;SUN Long;WU Kaiming(College of Textile and Clothing,Anhui Polytechnic University,Wuhu 241000,China;Highfashion Womenswear Institute,Hangzhou Vocational and Technical College,Hangzhou 310018,China;College of Psychology,Liaoning Normal University,Dalian 116029;Anhui Guqi Down Materlal Incorporated Company,Wuhu 241300,China)
出处
《服装学报》
CAS
2020年第6期507-512,共6页
Journal of Clothing Research
基金
工效学协会-津发科技优秀青年学者联合研究基金项目(CES-Kingfar-2019-005)
安徽工程大学校级科研项目(Xjky03201908)
安徽工程大学引进人才启动基金项目(2018YQQ009)
安徽工程大学校大学生科研项目(2020DZ22)
安徽工程大学2019年校级本科教学质量提升计划项目(2019jyxm24)
企业委托项目(KH10001267)。
