8Haig M. Mobile Marketing:The Message Revolution[M]. Kogan Page, London,2002.
9M Leppaniemi,H Karjaluoto,J Salo. The Success Factors of Mobile Advertising Value Chain[J]. Ebusiness Review,2004(4):93-97.
10A ScharI,A Dickinger,J Murphy. Success Factors and Industry Diffusion of Mobile Marketing[J]. in Electronic Commerce Research and Applications,2005,4(1): 159-173.
