摘要
研究高校文创产品开发流程,探索构建高校文创产品设计与研发体系。文章对高校文创产品设计与研发现状及意义进行分析,采用文献研究法梳理相关文献资料;实地调查法对高校文化内涵和可开发元素进行分析总结;采用问卷调查收集数据,梳理文创产品开发思路,从高校文化元素符号提取创新、文创产品开发类型、设计方法等方面进行阐述。总结文创产品设计与研发流程,设计具有高校特色的文创产品。文章对文化产业快速发展大背景下高校文创产品的设计与研发有着较大的借鉴意义。
To study the development process of cultural and creative products in colleges and universities,and to explore the construction of the design and r&d system of cultural and creative products in colleges and universities.This paper analyzes the status and significance of the design and development of cultural and creative products in colleges and universities,and USES the literature research method to sort out the relevant literature. The field survey method analyzes and summarizes the cultural connotation and exploitable elements of colleges and universities. Data are collected through questionnaire survey to sort out the ideas of cultural and creative product development,and it is expounded from the aspects of cultural element symbol extraction innovation,cultural and creative product development types and design methods.The design and development process of cultural and creative products are summarized to design cultural and creative products with college characteristics.Under the background of the rapid development of cultural industry,this paper has great reference significance for the design and development of cultural and creative products in colleges and universities.
作者
张建军
龙天祥
吴英
ZHANG JIANJUN;LONG TIANXIANG;WU YING
出处
《设计》
2020年第21期47-49,共3页
Design
关键词
文化创意产品
高校
设计研发
品牌文化
创新
Cultural creative products
Colleges and universities
Design and development
Brand culture
Innovation
