摘要
随着全球经济一体化进程的不断加快,我国国内成品油市场面临着国际巨头的竞争压力。越来越多的成品油企业充分认识到市场营销策略创新的重要意义,并在营销方案设计上取得了较好的成果。为了更好地促进我国成品油销售企业的发展,在分析企业发展战略的基础上,进一步改进营销方案,为成品油企业在激烈的市场竞争中获得长足发展,有着非常重要的意义。
With the accelerating process of global economic integration,China’s domestic oil product market is facing the competitive pressure of international giants.More and more oil products enterprises fully realize the importance of marketing strategy innovation,and have achieved good results in marketing scheme design.In order to better promote the development of China’s refined oil sales enterprises,it is of great significance to further improve the marketing scheme based on the analysis of the development strategy of the enterprises,so as to make the oil products enterprises develop rapidly in the fierce market competition.
作者
雷继云
LEI Jiyun(Yunnan Yunlu Asphalt Oil Distribution Company,Kunming,Yunnan Province,650501 China)
出处
《科技资讯》
2020年第29期101-102,105,共3页
Science & Technology Information
关键词
成品油销售企业
战略分析
营销方案
创新探究
Refined oil sales enterprise
Strategic analysis
Marketing plan
Innovation exploration
