摘要
采用问卷调查的方式,了解海南中医药膳食疗的发展现状。设计调查问卷,从调查对象对药膳食疗的认知程度、药膳食疗消费市场的发展现状2个方面进行调研。共发放调查问卷450份,回收363份,有效问卷363份,有效回收率为80.67%。调查对象中,49.59%(180/363)明确了解药膳,43.80%(159/363)认可药膳食疗,半数以上使用药膳的目的是补气补血和美容减肥;选择药膳食疗中,44.63%(162/363)的调查对象看重疗效,31.40%(114/363)的调查对象看重口味;药膳食疗人均消费160元以内接受程度较高。调研还发现,药膳餐厅的口碑是消费者选择就餐的重要因素。同时,应加强专业人才队伍的建设,以应对药膳食疗服务与管理的专业人才缺乏的现状;政府部门采用国际标准加强对药膳食疗产业链的管控,并利用海南当地特色文化建设药膳餐厅,促进海南自由贸易港经济、社会和文化的发展。
The development of Hainan traditional Chinese medicated diet therapy was surveyed and analyzed.The related suggestions are supplied for the development of traditional Chinese medicated diet therapy in Hainan.The designed questionnaires are set up for the surveys that include the respondents’awareness of the medicated diet therapy and the current status of the medicated diet therapy markets.A total of 450 questionnaires have been sent and 363 respondents(80.67%)were reveiced and analyzed.The result showed that 49.59%(180/363)of the respondents knew the TCM diet therapy well,43.80%(159/363)favored TCM diet.More than half of the respondents keep in the beauty maintain,the weight-loss and qi and blood maintain by TCM diet.The respondents showed their own favour when they consumed TCM diet.44.63%(162/363)of the respondents regarded the effectiveness of the TCM diet as important,and 31.40%(114/363)regarded the flavour or taste of the diet as important.The highest consumption of TCM diet that can be accepted was 160 yuan per person.The reputation of a medicinal restaurant is the most important factor for consumers.To cultivate the professionals for the medicated diet’s services and management is an urgent undertaking.To utilize the specific medicines and foods of Hainan for developing the TCM diet is a positive motives.It is necessary to adopt international standards to strengthen the government’s control over the entirely industrial chain of the TCM diet therapy.It will be prosperous to utilize the characteristic culture to establish the medicinal restaurants in Hainan.They will become the new engines for improving economic,social and cultural development of Hainan free trade.
作者
陈小勇
王增铎
王晓岑
刘卓航
Chen Xiaoyong;Wang Zengduo;Wang Xiaocen;Liu Zhuohang(College of Health and Medicine,University of Sanya,Sanya 572022,China)
出处
《国际中医中药杂志》
2020年第10期943-946,共4页
International Journal of Traditional Chinese Medicine
基金
三亚学院校级课程组(教学团队)建设项目(syxyy1bkkv01-13)
三亚市哲学社会科学资助重点课题(SYSK2019-2)。
关键词
药膳疗法
膳食疗法
海南自由贸易港
调查问卷
Medicated diet therapy
Diet therapy
Hainan free trade port
Surveys and questionnaires
