摘要
随着互联网以及移动互联网的飞快发展,短视频平台凭借其碎片化、娱乐化、百姓化等特点受到大众的青睐。随着更多人关注和使用,各种类型的短视频APP应运而生。在激烈的市场竞争中抖音APP脱颖而出,抖音将"专注于年轻人的音乐短视频社区"作为自己的产品定位,发展势不可挡。本文主要从抖音APP的产品定位以及设计,以及视频内容的生产、产品推广等来进行全面的分析,从传播学角度剖析抖音APP爆红的原因,同时采用问卷调查法,分析用户对抖音的使用情况,梳理总结出用户真实体验,检验分析所得的结论。由此总结抖音APP成功传播的启示。
With the rapid development of the Internet and mobile Internet, short video platforms are favored by the public due to their fragmentization, entertaining, and civilianization. Various types of short video apps have emerged with more people’s attention and use. In the fierce market competition, Tik Tok APP stands out. Tik Tok takes "music short video community focus on young people " as its product positioning, and its the development trend is irresistible. This paper analyzes the reasons for the popularity of Tik Tok APP from the perspective of communication on the aspects of its product positioning and design, production of video content and promotion of the product. At the same time this paper adopts the method of questionnaire survey to analyze the users’ use of Tik Tok, comb and summarize the user’s real experience, test and verify the conclusions of the analysis, therefore, to summarize the enlightenment of the successful dissemination of Tik Tok APP.
作者
刘洪举
旦增顿珠
LIU Hongju;DAN Zengdunzhu(Changchun University of Science and Technology,Changchun Jilin 130022,China)
出处
《吉林省教育学院学报》
2020年第10期175-178,共4页
Journal of Jilin Provincial Institute of Education
关键词
抖音APP
传播
短视频
Tik Tok APP
communication
short video
