摘要
诚信是寿险行业的生存之基和立业之本。近年来,寿险行业作为我国国民经济发展最快的行业之一,在带动经济、资金融通、增加就业等方面发挥着举足轻重的作用,但同时也暴露出一些亟待解决的矛盾和问题,由此引发的诚信缺失已成为制约寿险行业发展的瓶颈。因此,构建以诚信为中心的企业文化,健全失信惩罚机制是寿险行业摆脱发展困境的当务之急。结合具体从业经验对寿险行业诚信现状和问题进行较为深入的分析和研究,并构建寿险行业诚信文化体系,提出寿险行业诚信文化的建设路径策略。
Integrity is the foundation of life insurance industry.In recent years,as one of the fastest-growing industries in China's national economy,the life insurance industry has played a pivotal role in driving the economy,financing,and increasing employment.However,at the same time,some contradictions and problems that need to be solved are exposed,and the lack of credibility caused by this has become a bottleneck restricting the development of life insurance industry.Thus,it is an urgent task for the life insurance industry to get rid of its development predicament to build a corporate culture centered on honesty and improve the mechanism of punishment for dishonesty.Based on my own work experience,this paper analyzes and studies the current situation and problems of life insurance industry,constructs a life culture industry credit culture system and puts forward a path strategy of corporate integrity culture construction.
作者
刘艳
孔德明
LIU Yan;KONG De-ming(Shandong Youth University of Political Science,Jinan 250103,China;State Grid Shandong Electric Power Company,Jinan 250001,China)
出处
《经济研究导刊》
2020年第27期54-55,共2页
Economic Research Guide
基金
教育部人文社会科学研究青年项目“创业型企业创新生态系统的价值共创模式研究——生态位跃迁视角”(19YJC630169)。
关键词
寿险行业
诚信缺失
诚信文化构建
life insurance industry
lack of integrity
integrity culture construction
