摘要
从宣传设计角度出发,将游戏化理念应用于海报设计中,可以使读者更加深刻地了解相关知识文化。本研究通过分析游戏化理念的定义、发展及研究现状,探索游戏化理念在宣传海报中应用的可实施性,以不良搭讪艺术家(PUA)海报设计作为应用案例,开发了基于虚拟现实技术的主题剧情密室逃脱游戏,并使用二维码技术实现游戏与海报内容的结合。实验结果表明,游戏化理念在宣传海报中的应用具有高效可用性,能够大幅度提高用户的参与意愿以及信息接受能力,对于海报主题内容不良PUA具有警惕性。游戏化理念的应用实现了基于创新技术的沉浸式体验以及游戏与海报内容的连接性与一致性,可获得更佳的互动效果与宣传作用。
From the perspective of propaganda and design,gamification was applied in posters design,so that readers can have a deeper understanding of relevant knowledge and culture.By analyzing the definition,development and research status of gamification,the feasibility of the application of gamification was explored in publicity posters in this study.Taking the design of bad PUA posters as an application case,the theme plot room escape game based on virtual reality technology was developed,and the game and poster content were combined by using 2-dimensional code technology.The experimental results showed that the application of game thinking in publicity posters has high efficiency and usability,which can greatly improve the user’s willingness to participate and the ability to accept information.It was also alert to the poor PUA of the poster theme.The application of gamification realizes the immersive experience based on innovative technology and the connectivity and consistency of game and poster content,which can get better interactive effect and publicity effect.
作者
张胜男
司占军
李晗
ZHANG Sheng-nan;SI Zhan-jun;LI Han(College of Light Industry Science and Engineering,Tianjin University of Science&Technology,Tianjin 300457,China)
出处
《数字印刷》
北大核心
2020年第4期39-45,共7页
Digital Printing
关键词
游戏化
宣传海报
虚拟现实技术
二维码技术
Gamification
Posters
Virtual reality technology
2-dimensional bar code
