摘要
本文主要探究传统媒体主持人转型发展的有关内容。简要分析融媒体发展历程和特点,并根据当前现状分析该种媒体背景下传统媒体主持人的优劣势,着重探索其转型发展的方向,包括开发个人垂直领域、树立个人品牌、强化互动主持等。以供相关人士参考。
This paper mainly explores the transformation and development of traditional media hosts.This paper briefly analyzes the development process and characteristics of financial media,analyzes the advantages and disadvantages of traditional media hosts under the background of this kind of media according to the current situation,and focuses on exploring the direction of its transformation and development,including developing individual vertical fields,establishing individual brands and strengthening interactive hosting.For the reference of related people.
作者
石惟嘉
Shiweijia(School of Journalism and Communication,Wuhan University,Wuhan 430072,Hubei)
出处
《卫星电视与宽带多媒体》
2020年第14期101-103,共3页
Satellite TV & IP Multimedia
关键词
融媒体
传统媒体
主持人
新媒体
Integrating media
Traditional media
Moderator
New media
