摘要
包装不仅能用于保护和存放产品,同时也是一种极具传播渗透力的信息媒介。在可持续发展成为全球共识的当下,基于环境传播理念的产品包装设计能对公众环境意识的普及与生态文明构建产生积极影响。论文提出,通过有效的设计语言与公众沟通,需要设计师准确设置主题诉求,合理利用展示情境,巧妙融入操作互动及创新拓展表达渠道。而解决设计实践中的伦理争议问题,还有赖于设计师恪守自律,最大限度地屏蔽商业因素的干预误导。
Packaging can not only be used to protect and store products,but also can be a penetrating media.At a time when sustainable development is a global consensus,packaging design based on concept of environmental communication can have positive impact on the popularization of public environmental awareness and the construction of ecological civilization.The paper proposes that,to effectively communicate with the public,designers need to set up environmental themes accurately,make rational use of display situations,and skillfully integrate interaction and innovative use of information channels.Meanwhile,the solution of ethical disputes in practice still depends on the designer’s self-discipline to shield the interference and misleading of commercial factors to the greatest extent.
作者
张弘韬
湛馨
ZHANG Hongtao;ZHAN Xin(College of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China)
出处
《生态经济》
北大核心
2020年第8期226-229,共4页
Ecological Economy
基金
2019年度湖南省社会科学成果评审委员会课题“环境传播视阈下的绿色包装设计研究”(XSP19YBC174)。
关键词
环境传播
包装设计
环境意识
生态文明
environmental communication
packaging design
environmental awareness
ecological civilization
