摘要
国家间的外交关系对跨国企业国际化的影响是近年来新兴话题。外交关系对跨国企业的海外市场绩效有何影响?这种影响的内在作用机制是什么?现有文献并未对其进行分析和探讨。本文从国家之间主动构建的制度视角,基于制度理论,使用二手数据和问卷调查相结合的方式,对双边外交关系是否促进跨国企业海外市场绩效这一关键问题进行了深入研究,同时进一步探讨了双边外交关系对跨国企业海外市场绩效的中介机制和影响边界。研究发现,母国与东道国的外交关系作为一种主动构建的制度安排,可以通过增加跨国企业在东道国市场的合法性进而促进跨国企业的海外市场绩效。与非国有跨国企业相比,国有跨国企业在利用外交关系获取东道国合法性方面能力更强;东道国的制度质量越差,双边外交关系对跨国企业在东道国市场的合法性获取的积极影响越强;随着东道国竞争强度的增加,跨国企业在东道国市场的合法性对其海外市场绩效的正向影响会加强。本文不仅基于制度理论的视角丰富了双边外交关系与跨国企业海外市场绩效的研究,而且为跨国企业如何利用国家外交关系提升海外经营绩效提供了有益的实践启示。
In recent years,the influence of diplomatic relations between home country and host country on the internationalization of multinational companies is an emerging topic.What is the impact of diplomatic relations on the performance of multinational companies in the overseas market?What is the potential mediating mechanism of this influence?It has not been analyzed and discussed in the existing literature.Based on the institutional theory,this paper combined primary data with secondary data from the perspective of institutional manipulability at supranational level,which made an insightful study on whether bilateral diplomacy promote the performance of multinational companies?In the overseas market,and further explored the mediating mechanism?And influence boundary of this effect.The research results show that the diplomatic relationship between the home country and the host country,as a constructed and manipulable institutional arrangement,can improve the performance of multinational companies in the overseas market by increasing their legitimacy in the host country market.Meanwhile,compared with non-state-owned multinational companies,state-owned ones are more competent to make use of diplomatic relations to gain the legitimacy of the host country.However,with the increase of quality of host institutions,the positive spillover effect of diplomatic relations on the legitimacy of multinational companies in the host country will also be weakened.In addition,the competition intensity in the host country market will also moderate the positive effectiveness of legitimacy,that is,as the competition intensity increases in the host country,legitimacy in the host market of multinational companies has a more positive impact on the performance of multinational companies.
作者
汪涛
贾煜
崔朋朋
吕佳豫
WANG Tao;JIA Yu;CUI Peng-peng;LYU Jia-yu(Economics and Management School of Wuhan University,Wuhan 430072,China;School of Journalism and Communication,Wuhan University,Wuhan 430072,China)
出处
《中国工业经济》
CSSCI
北大核心
2020年第7期80-97,共18页
China Industrial Economics
基金
国家自然科学基金重点项目“全球化和网络化环境下的中国企业品牌国际化营销战略研究”(批准号71532011)
国家自然科学基金面上项目“基于市场导向的商业模式创新理论及实证研究”(批准号71272225)。
关键词
外交关系
合法性
制度的操纵性
制度质量
竞争强度
diplomatic relations
legitimacy
institutional manipulability
institutional quality
competition intensity
