摘要
中国的发展日新月异,与此同时,国人的审美观念也在逐渐变化。消费者是品牌营销的核心,掌握当今时代消费者的审美变化是服装品牌需要注重的部分。文章通过对国内外品牌的研究,简要分析服装品牌如何在新时代贴合现代人的审美观念,从而成功转型并且迎合消费市场。
China’s development is changing with each passing day,and at the same time,the aesthetic concept of Chinese people is gradually changing.As the core of brand marketing,it is necessary to grasp the aesthetic changes of consumers in the present era.Through the study of domestic and foreign brands,this paper briefly analyzes how clothing brands gradually fit the aesthetic concept of modern people in the new era,so as to successfully transform and cater to the consumer market.
作者
孙路苹
李正
Sun Luping;Li Zheng(School of Art,Soochow University,Suzhou 215000,China)
关键词
审美
服装品牌
“千禧一代”
消费
aesthetic
brand of clothing
"Millennials"
consumption
