摘要
网络营销技术对传统的银耳销售模式产生冲击,为促进银耳销售,需与网络营销手段相融合,因此设计基于网络营销的银耳销售模式。根据预先设定的设计路线,建立银耳网络营销模式,并以此为基础设计新的银耳销售工作流程,构建销售产业链。利用新媒体传媒技术加大广告宣传力度,构建新型银耳销售体系。实践结果表明,转变后的银耳销售模式相较于原有销售模式更具优势,其销售范围、销售额都有了明显的增长,在一定程度上促进了银耳产业的发展。
The continuous development of internet marketing technology has impacted the traditional Tremella fuciformis sales model.In order to make the sales model more conducive to sales,it needs to be integrated with internet marketing methods to design a sales model based on internet marketing.According to the design route set in advance,it need to establish a T.fuciformis network marketing model,design a new sales workflow and build a sales industry chain.New media media technology to expand advertising was used and a new sales system was build.From the above research results,it can be seen that the transformed T.fuciformis sales model had advantages over the original sales model,and its sales scope and sales had increased significantly,which had promoted the development of the T.fuciformis industry to a certain extent.
作者
王洪梁
WANG Hong-liang(Zhengzhou University of Aeronautics,Zhengzhou 450064,China)
出处
《中国食用菌》
北大核心
2020年第6期158-160,164,共4页
Edible Fungi of China
基金
2017年河南省高校重点项目(17A630071)
2017年度河南省软科学项目(172400410049)。
关键词
网络营销
销售模式转变
食用菌
B2C
network marketing
sales model transformation
edible edible
business-to-consumer
