摘要
由于当前线上销售模式深受人们喜爱,因此,提出基于"体验+销售"的食用菌产品营销模式,分析消费趋势,树立品牌形象。根据交易市场的发展状况,将体验与销售模式相结合,设计线下体验服务模式,以消费者为中心,指派相关技术人员,学习电商营销技术,利用线上与线下的流量信息,使两者之间形成投射作用,在城市与乡镇之间设置代销点,实现食用菌产品的有效增收,完成基于"体验+销售"的食用菌产品营销模式。结果表明,将两者相互结合后,能够有效提高收入毛利,带动食用菌产业的发展。
At present,the online sales mode is very popular.Therefore,the research on the marketing mode of edible fungi products based on the concept of"experience+sales"was put forward.Analyze the trend of consumers,establish brand image,design offline experience service mode based on the development of trading market,combine online and offline marketing mode,take consumers as the center,assign relevant technical personnel,learn e-commerce marketing technology,make use of online and offline traffic information to form a projection effect between the two,and set up consignment points between cities and towns.To realize the effective income increase of edible fungi products,and to complete the research on the marketing mode of edible fungi products based on the concept of"experience+sales".The results show that the combination of the two can effectively improve the gross profit and promote the development of the edible fungi industry.
作者
李攀峰
LI Pan-feng(Zhengzhou University of Industrial Technology,Zhengzhou 451150,China)
出处
《中国食用菌》
北大核心
2020年第6期139-142,共4页
Edible Fungi of China
基金
2019年度河南省科技厅软科学项目(192400410281)。
关键词
线下体验
线上销售
营销模式
食用菌
offline experience
online sales
marketing model
edible fungi
