摘要
新形势下,饲料产业面临重大的发展和转型机遇。为了更好的适应市场环境的变化,饲料企业要不断优化自身的市场竞争力,获得发展的主动权。饲料企业在其市场竞争力的优化上一定要有清晰明确的规划和科学合理的方案指引,切不可盲目乱行。核心竞争力为企业在市场中立足提供根本的推动力,是企业长久发展的关键。饲料产品的质量和安全是饲料企业最为核心的竞争力,也是饲料企业持续发展的关键。人是最有活力和创造力的实践主体,是饲料企业核心竞争力的开发者。品牌是饲料企业的无形资产,是企业市场竞争力的重要组成部分。科学技术是饲料企业发展的第一生产力,饲料企业竞争力的提升也需要科学技术的大力支持。
Under the new situation,feed industry is faced with great development and transformation opportunity.In order to better adapt to the changes in the market environment,feed enterprises must constantly optimize their market competitiveness,so as to obtain the initiative of development.Feed enterprises in the optimization of its market competitiveness must have a clear and clear planning and scientific and reasonable program guidelines,must not blindly.The core competitiveness provides the fundamental impetus for the enterprise to stand in the market,and is the strategic key of the enterprise's long^term development.The quality and safety of feed products is the core competitiveness of feed enterprises and the key to the sustainable development of feed enterprises.Human is the most dynamic and creative practice of the main,is the feed enterprise core competitiveness of the developers.The brand is the feed enterprise's intangible asset,is the enterprise market competitive power important component.Science and technology is the first productivity of feed enterprise development,and the promotion of competitiveness of feed enterprise also needs the support of science and technology.
作者
陈建新
郑宝华
CHEN Jianxin;ZHENG Baohua(Changzhou Vocational Institute of Mechatronic Technology,Changzhou,Jiangsu Province,213164,China;Jiangsu University of Technology,Changzhou,Jiangsu Province,213001,China)
出处
《中国饲料》
北大核心
2020年第14期90-94,共5页
China Feed
关键词
饲料企业
经济管理
市场竞争力
Feed enterprises
economic management
market competitiveness
