摘要
随着体育产业新政策的公布,市场对复合型体育人才的需求更加旺盛,体育市场营销课程是一门建立在经济管理和体育学基础之上的应用性强的交叉性学科,本文以安徽体育运动职业技术学院为例,通过问卷调查、实地调研分析当前安徽体职院体育市场营销教学在课程教学模式、实践教学、教学内容、教学设备等方面存在的问题,从情景式互动式教学、加强信息技术的运用、实践教学、灵活的考核方式等方面探索改革途径,提高学生综合素质,更好适应市场对人才的需求.
With the publication of the new policy of sports industry, the demand for compound sports talents in the market is more vigorous. Sports marketing course is a cross-disciplinary subject based on economic management and sports science. This paper takes Anhui Professional& Technical Institute of Athletics as an example, applying questionnaire survey and field investigation methods. This paper analyses the problems existing in the teaching mode, practice teaching, teaching content and teaching equipment of sports marketing in the college and explores the reform approaches from the aspects of situational interactive teaching, strengthening the application of information technology, practice teaching and flexible assessment methods, so as to improve the comprehensive quality of students and to adapt to the market demand for talent.
作者
王芳
Wang Fang(Department of PE and PE Management,Anhui Professional&Technical Institute of Athletics,Hefei Anhui 230051)
出处
《安徽体育科技》
2020年第3期96-98,共3页
Journal of Anhui Sports Science
基金
2019安徽省职业与成人教育学会教育科研规划课题《“互联网+”视角下体育类院校ITMC沙盘模拟实训教学体系构建研究--以安徽体院体育运营管理专业为例》,课题编号:Azcj150
关键词
体育市场营销
教学
实践
sports marketing
teaching
practice
