摘要
采取访谈法,问卷调查法、文献资料法、SWOT分析法等方法,对荆州市大众性健身俱乐部管理者,教练员以及消费者进行调查.在此基础上对荆州市大众性健身俱乐部进行SWOT分析,并针对分析结果提出S-O(强化型策略)、W-O(维持型策略)、S-T(防御型策略)、W-T(避险型策略),旨在找出荆州市健身俱乐部发展中的缺陷与困境,并针对其发展提出合理化的建议.
This paper adopts interview method, questionnaire method, literature method, SWOT analysis method and other methods to investigate the managers, coaches and consumers of popular fitness clubs in Jingzhou city. On the basis of the mass of Jingzhou city fitness club, SWOT analysis is put forward on the analysis of S-(enhanced strategy), W-O(maintenance strategy), S-T(defensive strategy), W-T type(hedge strategy), aiming to point out the defects and difficulties in Jingzhou city fitness club development and to put forward rational suggestions for its development.
作者
周天伦
Zhou Tianlun(School of Physical Education,ShanXi Normal University,Linfen Shanxi 041000)
出处
《安徽体育科技》
2020年第3期6-9,55,共5页
Journal of Anhui Sports Science
