摘要
生产者和传播平台的多元化,促进了移动视频应用的多元化。在经历了视频直播、短视频的快速增长后,用户的生产力和消费力将会在长视频领域进一步释放。生活化、新闻类、创作类、带货类视频各有其内在的发展动因与模式,二次元也是移动视频中的一个支流,它们共同推动了移动视频的繁荣。
With the diversification of producers and communication platforms,a lot of different mobile video applications emerged.Live streaming and short video have experienced rapid growth,long video will also witness expansion in its user productivity and consumption.There are intrinsic motives and patterns behind the development of videos with the theme of life style,news,art and e-commerce.ACGN videos also contribute to the prosperity of mobile video.
出处
《传媒观察》
2020年第7期5-12,F0002,共9页
Media Observer
关键词
移动视频
视频直播
短视频
长视频
直播带货
mobile video
live streaming
short video
long video
e-commerce live streaming
