摘要
采用文献资料和逻辑分析等方法,对UFC赛事成功运营策略及其文化背景进行全方位的研究。研究结果:UFC是美国最著名的体育联盟之一,也是最具影响力的全球综合格斗商业品牌,在为全球观众提供激烈搏击享受的同时,也为UFC经营者创造了巨大的经济与文化财富,这不仅仅依赖于选手们精湛的格斗技艺,而且主要依赖于UFC成功的市场运作和美国社会文化背景。
This paper studies UFC's market strategy and its social and cultural background comprehensively through literature review and logical analysis.The research result indicates that:as one of the most famous sports leagues in the United States and also the most influential global integrated combat commercial brands,UFC provides fierce fight enjoyment for global audience and creates a huge economic and cultural wealth for UFC operators and USA.It not only depends on the players of the superb fighting skill,but also depends on the UFC successful market operation and profound social and cultural background in the United States.
作者
孙艳
Sun Yan(Institute of Physical Education,Yangzhou University,Yangzhou,Jiangsu225009,China)
出处
《中华武术》
2020年第5期10126-10128,共3页
关键词
UFC
市场运作
社会文化
体育商业
UFC
market operation
the social culture
sports business
