摘要
文化强国战略的实施以及一带一路倡议的提出,中医药迎来了发展和传播的大好时机。文章利用拉斯韦尔5W模式的相关内容对目前中医药文化国际化传播过程中的问题进行分析并引用文化圈理论对中医药文化国际化传播提出对策与建议。
The implementation of the strategy of cultural power and the One Belt And One Road initiative have brought about a great opportunity for the development and propagation of traditional Chinese medicine.Based on the relevant content of Laswell’s 5 W model,the problems in the process of international communication of traditional Chinese medicine culture were analyzed.And some suggestions on international communication of traditional Chinese medicine culture were put forward by referring to the cultural circle theory.
作者
王鸿江
申俊龙
张洪雷
张清林
徐佩
WANG Hong-jiang(Nanjing University of Chinese Medicine,Nanjing,P.R.China)
出处
《中国卫生事业管理》
北大核心
2020年第5期382-384,共3页
Chinese Health Service Management
基金
2018年国家社科基金重大项目“中医药文化国际传播认同体系研究”(18ZDA322)。
关键词
中医药文化
国际传播
现状
问题
建议
traditional Chinese medicine culture
international communication
status
problem
suggestion
