摘要
文章利用辽宁省农户微观调查数据,从认知心理学角度应用结构方程模型分析了认知闭合需要对施药行为的影响机理。研究结果表明:认知闭合需要水平越高,农户施药行为越不规范。具体而言,规则性偏好和确定性偏好程度越高,其施药行为的规范性越低;心理封闭对农户施药行为没有显著影响。同时,认知闭合需要对农户施药行为具有间接影响,且在规则性偏好和确定性偏好对施药行为的间接影响中,信息加工产生了中介效应。
Based on the micro survey data of farmers in Liaoning Province,this paper analyzes the mechanism of the effect of cognitive closure needs on drug application behavior from the perspective of cognitive psychology.The results show that the higher the need level of cognitive closure,the more irregular the behavior of farmers.Specifically,the higher the degree of regular preference and certainty preference,the regulation of drug application behavior.The lower the norm,the less the psychological closure.At the same time,the need of cognitive closure has an indirect impact on Farmers'drug application behavior,and it also has a regular preference and certainty.Among the indirect effects of preference on drug application behavior,information processing has an intermediary effect.
作者
吴琼
周静
王绪龙
Wu Qiong;Zhou Jing;Wang Xulong(College of Economics and Management,Shenyang Agricultural University,Shenyang 110866,Liaoning,China;Management College,Bohai University,Jinzhou 121000,Liaoning,China)
出处
《农业技术与装备》
2020年第3期21-25,共5页
Agricultural Technology & Equipment
基金
教育部人文社会科学研究规划基金项目“社会信任、风险感知与农户施药行为研究”(L18BGL012)。
关键词
农户
认知闭合需要
信息加工
施药行为
farmers
NFCC
information acquisition
pesticide using behavior
