摘要
目的通过分析新型冠状病毒肺炎(以下简称新冠肺炎)发生以来公立医院面临的网络舆情现状和特征,为公立医院网络舆情处置提出建议。方法通过新浪微博数据分析工具和第三方数据统计工具,抓取2019年12月至2020年2月,在"新浪微博""抖音""今日头条"3家主流新媒体平台上,以"武汉协和""协和抗疫"为关键词的"热搜"事件数据,利用内容分析法,统计发生频次、时间分布、关注热度和发展趋势等。结果新冠肺炎疫情期间,公立医院面临的网络舆情呈指数级激增的态势,累计总搜索量为72119802次,是疫情发生前医院被关注热度的数万倍;且网络舆论传播呈现出内容碎片化、速度瞬时化以及负性信息关注度更高等特点。结论新冠肺炎网络舆论的公众参与度空前高涨,对公立医院网络舆情处置带来了挑战。公立医院应提高重视程度,并建立健全相应处置机制。
Objective To analyze the current situation and characteristics of online public sentiments faced by public hospitals since the outbreak of COVID-19,and provide suggestions for coping strategies for such hospitals.Methods The data of"trending topic"or"Trending hash tag"of"Wuhan Union Hospital"and"anti-epidemic"were captured on three mainstream new media platforms,namely Sina Microblog,Tik Tok and Headline Today with the help of data analysis tools of Sina and online data statistical software from December 2019 to February 2020.Content analysis method was used to analyze the occurrence frequency,time distribution and development trend of public sentiment on Internet.Results Under the epidemic of COVID-19,public hospitals faced an exponential growth of online public sentiment.The cumulative total number of searches was 72119802 tens of thousands of that before the epidemic.The transmission showed fragmentation of content,instantaneous speed and higher attention to negative information,which brought great challenges for public hospitals.Conclusions The high participation of online discussion of COVID-19 is unprecedented.Thus public hospitals should attach importance to the work related to online public sentiment,and establish corresponding coping mechanism for response.
作者
李奕
张可可
章钰
汪宏波
易晖
周琼
Li Yi;Zhang Keke;Zhang Yu;Wang Hongbo;Yi Hui;Zhou Qiong(Discipline and Inspection Office,Union Hospital,Tongji Medical College,Huazhong University of Science and Technology,Wuhan 430022,China;Teaching and Learning Office,College of Nursing,Tongji Medical College,Huazhong University of Science and Technology,Wuhan 430030,China;Dean′s Office,Wuhan Hospital of Traditional Chinese Medicine,Wuhan 430014,China;General Committee Office,Union Hospital,Tongji Medical College,Huazhong University of Science and Technology,Wuhan 430022,China)
出处
《中华医院管理杂志》
CSCD
北大核心
2020年第4期349-352,共4页
Chinese Journal of Hospital Administration
