摘要
中华优秀传统文化中蕴含丰富的思政教育元素,是专业课程思政建设的重要资源宝库。以国际市场营销课程为例,探讨如何以科学的价值观和思想为指导,结合专业课程知识架构,对中华优秀传统文化进行合理的发掘,并以恰当的形式"润物无声"地融入教学,实现专业课程"立德树人"的教学目标。
Chinese excellent traditional culture contains rich elements of ideological and political education, and is an important resource of treasure for the construction of ideological and political teaching of professional courses. Taking the course of "International Marketing" as an example, this article explores how to integrate the excellent Chinese traditional culture into the professional curriculum knowledge framework under the guidance of scientific values and ideas, and to achieve the teaching goals of "enhance morality, foster talents" in professional courses teaching.
作者
李凌
Li Ling(Shanghai Customs College,School of Business Administration and Customs Affairs,Shanghai 201204)
出处
《对外经贸》
2020年第4期134-137,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
上海海关学院2018年校级课程思政试点课程建设项目(项目编号:2018SZ-001)资助。
关键词
中华优秀传统文化
课程思政
国际市场营销
Chinese Excellent Traditional Culture
Ideological and Political Teaching
International Marketing
