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基于玩家动机类型的游戏化概念设计方法 被引量:4

A Method of Concept Design for Gamification Based on the Gameplaying Motives
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摘要 立足于动机类型的分析,研究将游戏化理念融入用户体验设计(UED)并且有逻辑地开展概念设计的方法,最终服务于设计实践。从文献中提取玩家动机及其游戏化特征,总结游戏化设计的对象和目标,将这些目标和玩家动机、用户特征、情境相结合,提出一种模式化的构建游戏化设计概念的方法,对相关方法论研究的发展有一定的启发意义。 Based on the analysis of game-playing motivations,this paper describes a design method integrating user experience design with gamifi cation to make the concept design more structured,thus to assist design practice.Game-playing motivations were fi rst extracted from previous related works.Then the paper summarized the themes and goals of gamified design,followed by a combination of the goals with game motivations,user groups and scenarios.The universal method of designing novel gamifi ed cases was therefore presented,and can shed light on the development of relevant methodologies.
作者 肖亦奇 Xiao Yiqi(University of Shanghai for Science and Technology,200093 Shanghai)
机构地区 上海理工大学
出处 《设计艺术研究》 2020年第2期54-60,共7页 Design Research
关键词 游戏化 玩家动机 概念设计方法 用户体验 gamifi cation player motivation concept design user experience
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