摘要
康养旅游作为新兴的旅游业态,一经提出便受到学界和业界的广泛关注。然而,在产业蓬勃发展的同时,也存在康养旅游概念模糊不清、基础理论较为薄弱等问题,康养旅游产业评价指标体系更是标准多样,以"旅游养老""度假休闲""健康保健""中医养生"等为概念的宣传推广定义混乱,往往对效果夸大其词,导致投资风险骤增、产业乱象频生。为厘清各种概念、推动康养旅游产业健康有序发展,通过ROSTCM6.0获取全网相关数据,构建康养旅游产业适宜性评价指标体系,并在此基础上提出制定和完善康养旅游产业战略规划及相关公共服务体系、促进康养旅游产业形成集聚效应、提升康养旅游服务体验水平、强化康养旅游人才队伍建设等推进对策。
As a new tourism industry,health and wellness tourism has attracted extensive attention from the academic community and the industry.However,while the industry is booming,there are also problems such as the ambiguity of the concept of health and wellness tourism and the weakness of basic theories.The evaluation index system of the health and wellness tourism industry is chaotic with different standards.The definitions of publicity and promotion based on the concepts of"tourism for the elderly","vacation and leisure","health care",and"health care in traditional Chinese medicine"are not clear,and they often exaggerate the effect,leading to sudden increase in investment risks and frequent industrial chaos.In order to clarify the various concepts and promote the healthy and orderly development of the health and wellness tourism industry,this article obtains relevant data from the entire network through ROSTCM6.0,constructs an appropriateness evaluation index system for the health and wellness tourism industry,and proposes the following countermeasures.These include formulating and improving health and wellness tourism industry’s strategic plan and related public service system,promoting the agglomeration effect of the health and wellness tourism industry,improving the experience level of the health and wellness tourism service,strengthening the construction of the health and wellness tourism talent team.
作者
张贝尔
黄晓霞
Zhang Bei-er;Huang Xiao-xia(School of Tourism,Hainan Normal University,Haikou Hainan 570100)
出处
《经济纵横》
CSSCI
北大核心
2020年第3期78-86,共9页
Economic Review Journal
基金
海南省教育科学“十三五”规划项目“‘互联网+旅游’背景下校企合作信息平台构建问题研究”(编号:QJY20181073)
海南师范大学博士启动项目“自由贸易岛(港)背景下旅游主体信用体系构建研究”
海南师范大学校级教育教学改革研究项目“‘互联网+’背景下校外实践基地信息平台构建与评估标准研究”(编号:hsjg2019-28)的成果。
关键词
康养旅游
旅游产业
康养服务
公共服务
Health and Wellness Tourism
Tourism Industry
Health and Wellness Services
Public Services
