摘要
面对市场挑战、消费观念、审美需求和国际市场拓展的新变,重庆特色调味品原有包装设计尤其是图形应用的问题就暴露出来。本文通过对重庆特色调味品包装图形设计的分析,对其可能存在的问题提出改进性建议。以实地调研、桌面调查、访谈等方式展开资料的搜集整理。重庆特色调味品包装图形应该注重整体品牌形象、"绿色健康"、现代图形语言和本土文脉的呈现。这样或可以增加其在国内外调味品市场的竞争力。
In the face of market challenges,consumption concepts,aesthetic needs and new changes in international market expansion,the problems of the original packaging design of Chongqing special condiments,especially the application of graphics,are exposed. In this paper,through the analysis of the packaging graphic design of Chongqing special condiment,the possible problems are put forward. The data were collected by means of field investigation,desktop investigation and interview. The overall brand image,green health,modern graphic language and local context should be emphasized in the packaging graphics of Chongqing special condiments.in this way,it can increase the competitiveness of condiment market at home and abroad.
作者
卜如飞
罗晓欢
BU RUFEI;LUO XIAOHUAN
出处
《设计》
2020年第3期113-115,共3页
Design
关键词
重庆饮食文化
调味品包装
图形设计
Chongqing food culture
Condiment packaging
Graphic design
