摘要
城市文化是一座城市的核心竞争力和名片,而古都代表着一座城市辉煌灿烂的历史,浸透着不同阶段不同程度上的中华传统文化。随着新媒体时代的到来,微信等新媒体为古都城市文化的传播提供了新的载体和呈现形式。以古都洛阳历史文化资源点的微信公众号为例,选取代表古都洛阳城市历史文化形象的20个历史资源点的公众账号,从组织机构定位、信息发布、内容构成三方面分析,发现了洛阳历史文化资源点微信公众号在意识形态、传播内容、传播效果和运营管理等方面的问题,并力图提出更为有效的解决方案。
Urban culture is the core competitiveness and business card of a city,and the ancient capital city represents a glorious and splendid history,soaking the Chinese traditional culture of different stages and degrees.With the advent of the new media era,new media such as WeChat has provided a new carrier and presentation form for the spread of the ancient city culture.Taking the WeChat public accounts of Luoyang historical and cultural resources point as an example,this paper selects the public accounts of 20 historical resource points representing the historical and cultural image of Luoyang city in Ancient Capital,from the analysis of organizational positioning analysis,information release analysis and content composition analysis.It was found that the WeChat public account of Luoyang historical and cultural resources had problems in terms of ideology,content,communication effects and operation management,and tried to propose more effective solutions.
作者
郝鹏展
张雯倩
Hao Peng-zhan;Zhang Wen-qian
出处
《中国名城》
2020年第3期79-85,共7页
China Ancient City
关键词
微信公众号
城市传播
古都洛阳
we Chat public account
urban communication
ancient Capital Luoyang
