摘要
具有全场景、碎片化、伴随性特征的有声读物,在数字阅读时代迅猛成长为一种新型阅读资源。在大数据和智能技术的驱动下,有声读物平台根据用户诉求实现场景化内容开发、智能推荐精准服务。文章简述我国有声阅读行业发展情况,分析目前高校用户有声阅读现状,提出强化建设有声资源,着力搭建移动听书APP、有声类微信公众号等有声阅读平台,线上线下多场景相结合,运用社交媒体及精准营销等策略推广有声阅读的建议。
Audio books with full-scene,fragmentation and accompanying characteristics have rapidly grown into a new type of reading resources and methods in the era of digital reading.Driven by large data and intelligent technology,audio-book platform realizes scenario content development and intelligent recommendation and precise service according to users'demands.This paper outlines the development of audio reading industry in China,analyses the current situation of audio reading in the university,and proposes to strengthen the construction of audio resources,focus on building mobile listening APP and voice Wechat public numbers,uses online and offline multiple scenes,social media,precision marketing strategies to promote audio reading.
作者
陈爱香
CHEN Ai-xiang(Linyi university,Linyi 276000,China)
出处
《大学图书情报学刊》
2020年第2期92-95,共4页
Journal of Academic Library and Information Science
关键词
全场景时代
有声读物
移动听书
阅读推广
高校图书馆
the whole scene era
audio-book
mobile listening
reading popularization
university library
