摘要
为了测试在大型职业室内足球比赛中,团队认同是否调节球迷动机和团队忠诚二者之间的关系,以及确定所选择的个人和社会情境因素是否对球迷动机和团队认同之间以及团队认同和团队忠诚度之间的关系具有调节作用,研究采用了2种方法进行验证测试。针对前者,使用似然比检验来测试两个嵌套模型之间的卡方差异是否具有统计学意义;针对后者,采用结构一致性测试来测试不同条件下约束模型的基线与无约束模型基线。测试结果表明有足够的证据支持团队认同在球迷动机和团队忠诚之间具有中介作用。最强有力的证据表明,与非限制性结构模型(SEM)相比,在受限结构方程模型(SEM)中没有统计学上显著性的改进。适度测试的结果显示选定的人口统计和社会情境变量在球迷动机和团队认同之间以及团队认同和团队忠诚度之间的关系中部分起调节作用。统计证据仅发现年龄、收入和婚姻状况在球迷动机与团队认同之间,产品交付在团队认同和团队忠诚之间具有明显的调节作用。
To test if team identity mediates the relation between sport fan motives and team loyalty in the major professional indoor soccer and to determine if selected personal and social-situational factors moderated the relation between sport fan motives and team identity and between team identity and team loyalty,this study adopted two methods for verification testing. To assess the former,a likelihood ratio test was used to test if the chi-square differences between two nested models( i.e.,full and restricted) were statistically significant. To evaluate the latter,a test for structural invariance was used to test a baseline unconstrained model against constrained models across different conditions. The tests of mediation show that there is sufficient evidence to support the mediational role of team identity in the relation between sport fan motives and team loyalty. The strongest piece of evidence comes from the finding that there is no statistically significant improvement in the restricted Structural Equation Model( SEM) when compared to the unrestricted SEM model. The results for the tests of moderation show partial support for the moderating roles of selected demographic and socio-situational variables in the relation between sport fan motives and team identity and between team identity and team loyalty. Statistical evidence is only found for the moderating roles of age,income,and marital status in the relation between sport fan motives and team identity and of product delivery in the relation between team identity and team loyalty.
作者
刘苏
Glaucio Scremin
LIU Su;Glaucio Scremin(College of Physical Education,Nanjing Normal University,Nanjing 210046,Jiangsu China;Department of Physical Education,China Pharmaceutical University,Nanjing 211198,Jiangsu China;Department of Sport Management,Wellness and Physical Education,University of West Georgia,Carrollton 30118,USA)
出处
《北京体育大学学报》
CSSCI
北大核心
2019年第9期105-116,共12页
Journal of Beijing Sport University
基金
教育部人文社会科学青年基金项目(项目编号:15YJC890024)
国家体育总局体育哲学社会科学研究项目(项目编号:2221SS15108)
江苏高校哲学社会科学研究项目(项目编号:2015SJD121)
江苏省教育厅高校“青蓝工程”优秀骨干教师资助项目(苏教师〔2016〕15号)
关键词
室内足球联赛
球迷动机
团队认同
球迷忠诚度
indoor soccer league
spectator motive
team identification
fan loyalty
