摘要
人工智能时代,广告在瓦解中重构,道德在重构中瓦解。人工智能技术发展,带来了新的广告伦理危机。广告对消费者进行"时空侵犯"。"时空侵犯"由海量信息肆虐、隐私泄露、社交滥用而产生,会进一步产生信息奴役、野蛮推送、符码操控、视听暴力、智能欺骗和逆向选择,产生无效资源配置导致社会效益降低等诸多问题。这些问题的根源在于科技的发展、经济利益、管控缺席、选择的机会成本等。可以建立广告筛选与把关的武力强制,也可以靠"信息部落"中"集体无意识"进行心理征服,以建构广告伦理和谐。
In the era of artificial intelligence, advertisement is reconstructed in disintegration, morality is reconstructed in disintegration. The development of artificial intelligence technology has brought about a new ethical crisis in advertising. Advertising infringes on consumers’ space and time, which is caused by massive information abuse, privacy leakage and social abuse, and will further produce information enslavement, brute force, code manipulation, audio-visual violence, intelligence, deception and adverse selection, resulting in inefficient allocation of resources and leading to reduced social benefits and more problems. The root of these problems lies in the development of science and technology, economic interests, absence of management and control, opportunities of choice and so on. We can establish the force coercion of advertisement screening and check, and we can also construct the ethical harmony of advertisement by the psychological conquest of "collective unconscious" in "information tribe".
作者
蔡立媛
龚智伟
Cai Liyuan;Gong Zhiwei(Jiangxi Normal University)
出处
《新闻与传播评论》
CSSCI
2020年第2期70-76,共7页
Journalism & Communication Review
基金
江西省高校人文社会科学研究项目(XW162003)
关键词
人工智能广告
时空侵犯
广告伦理
危机
artificial intelligence advertisement
invasion of time and space
ethics
crisis
