摘要
公立医院肩负开展医学科普工作的重大责任,面对国家战略、公众需求、媒介环境对医学科普工作提出的挑战,越来越多的医院选择应用微信公众号开展医学科普工作。本文结合首都医科大学附属北京同仁医院应用微信公众号打造医学科普平台、借助微信多媒体类型丰富医学科普表达形式、利用微信公众号留言功能延伸医学科普可及性、建立微信矩阵提升医学科普传播效果的实践,提出公立医院应建立新媒体科普团队、实现精准医学科普、打造医学科普品牌、重视科普作品版权保护等建议,探索医学科普工作新模式,提升公民健康素养。
Public hospitals shoulder the great responsibility to carry out medical popularization science work.Facing the challenges posed by national strategies,public demands and media environments,more and more hospitals are choosing WeChat official account to carry out medical popularization science work.Combining with the practice that Beijing Tongren Hospital,Capital Medical University used WeChat official accounts to build a platform for medical popularization science,drew support from WeChat multimedia typies to enrich the expression forms of medical popularization science,used message function of WeChat official account to extend the accessibility of medical popularization science,and established WeChat matrixes to enhance the effects of medical popularization science,this paper proposes some suggestions that public hospitals ought to establish new media popularization science teams,achieve precision medical popularization science,build a brand of medical popularization science and pay attention to copyright protection of popular science,as well as exploring a new mode of medical popularization science work and promoting citizens′health literacy.
作者
宫小飞
朴颖实
刘影
GONG Xiaofei;PIAO Yingshi;LIU Ying(Publicity Center,Beijing Tongren Hospital,Capital Medical University,Beijing100730,China;Department of Infection Management and Disease Prevention and Control,Beijing Tongren Hospital,Capital Medical University,Beijing100730,China)
出处
《中国医药导报》
CAS
2020年第2期189-192,共4页
China Medical Herald
基金
首都医科大学附属北京同仁医院青年管理人才项目
关键词
微信公众号
公立医院
微信矩阵
精准医学科普
WeChat official account
Public hospitals
WeChat matrixes
Precision medical popularization science
