摘要
为体育俱乐部标志的成功推广与宣传,保证体育俱乐部标志的设计过程中的独创性。对体育俱乐部标志中常见的包括体育活动本身图形、文字字母、动植物图形等在内的基本元素,及体育俱乐部标志设计过程中的以简洁性为基础,以地域文化特色或俱乐部精神内涵的表达为升华的标志设计理念进行分析。得出体育俱乐部标志的设计应以思想表达为指引,通过具有独创性的元素和元素组合方式的选择以达到体育俱乐部标志设计独创性的要求。为体育俱乐部标志设计达到与其他体育俱乐部标志明显区分的独创性及成功宣传推广目的提供参考。
In order to get the successful promotion and publicity of sports club logo,and ensure the originality of the design process of sports club logo. This paper analyzes the basic elements of sports club logo,including sports activity figure,character letter,animal and plant figure and so on,as well as the logo design concept based on simplicity and sublimated by the expression of regional cultural characteristics or club spiritual connotation in the design process of sports club logo. It is concluded that the design of sports club logo should be guided by ideological expression and meet the original requirements of sports club logo design through the selection of original elements and the combination of elements. It provides a reference for the originality and successful promotion of sports club logo design,which is obviously distinguished from other sports club signs.
出处
《设计》
2019年第23期43-45,共3页
Design
