摘要
进入新时代,我国企业的品牌建设呈现勃勃生机,中国企业品牌建设已缩小了与全球领先品牌之间的差距。与十年前相比,全球品牌总价值500强排行榜中,中国上榜品牌占比由3%增加到15%;在前100名中,中国上榜品牌有21个。在新时代,加强品牌建设对我国企业具有重要意义,加强品牌建设使企业铸就生存与发展的灵魂,有助于企业形成较强的凝聚力,促使企业在竞争中不断地壮大,促进企业显现更多的无形资产,也为企业创造名牌提供有利条件。
In the new era,the brand construction of Chinese enterprises is full of vitality.Chinese enterprises has narrowed the gap with the global leading brands in brand construction.Compared with ten years ago,on the list of top 500 global brands,the proportion of brands in China has increased from 3%to 15%.Among the top 100 brands,there are 21 Chinese brands on the list.Strengthening the brand construction is of great significance to Chinese enterprises in the new era.It makes the enterprises form the soul of survival and development,helps the enterprises form a strong cohesion,promotes the enterprises to grow continuously in the competition,promotes the enterprises to show more intangible assets,and provides favorable conditions for the enterprises to create famous brands.
出处
《商业经济》
2019年第12期64-65,105,共3页
Business & Economy
关键词
新时代
我国企业
品牌建设
意义
new era
Chinese enterprise
brand construction
significance
