摘要
针对传统农产品营销模式种植计划粗放,营销市场针对性不足、无法充分挖掘市场等问题,对历年农产品电商营销情况大数据进行采集,建立地理信息数据库,结合GIS的数据分析处理与可视化技术,就当前农产品营销方面的问题,对大数据进行智能分析与深度挖掘,实现详细的数据统计与总览,对未来的详细到各地区的市场供需情况进行预测,并及时反馈给种植者,帮助其进行合理的种植方案决策,及时调整农产品种植计划,针对不同时间、地点、数量、品种等制定精准营销策略,以顺应市场需求,有效防止滞销等现象发生,使种植户收益达到最大化。
Aiming at the problems of extensive planting plan,insufficient marketing pertinence and inadequate market excavation in traditional agricultural products marketing mode,this paper collects large data of agricultural products e-commerce marketing in past years and establishes a geographic information database.Then,combined with the data analysis and processing and visualization technology of GIS,aiming at the current problems of agricultural product marketing,intelligentanalysis and deep mining of large data are carried out.Finally,it realizes detailed data statistics and overview,forecasts the future market supply and demand in detail to various regions,and feeds back to growers in time to help them make rational planting plan decisions and adjust the planting plan of agricultural products in time.In addition,precise marketing strategies will be formulated according to different time,location,quantity and variety in order to meet market demand,effectively prevent unsalable phenomena and maximize farmers'income.
作者
陈逸青
杨联安
高舶雯
韩棋治
CHEN Yi-qing;YANG Lian-an;GAO Bo-wen;HAN Qi-zhi(College of Urban and Environmental Sciences,Northwest University,Xi'an 710127,China)
出处
《地下水》
2019年第6期78-80,共3页
Ground water
基金
西北大学大学生创新创业训练计划项目:“基于淘宝数据的猕猴桃精准营销智能分析”(2019189)
国家级大学生创业创新训练计划项目:“基于淘宝数据的猕猴桃精准营销智能分析”(201910697114)
关键词
大数据分析
GIS智能分析
精准营销
农产品电子商务
big data analysis
intelligent analysis of GIS
precision marketing
agricultural e-commerce
