摘要
近年来,随着微信的普及,分享旅行的图像和感受成了朋友圈主流信息之一,使得许多城市景观、美食等得到了大量的关注,并成为“网红城市”,吸引了大量的游客。研究表明,用户原创内容(User-generated content)的信息质量和来源可信度,能够通过感知信息有用性和信息采纳对受众感知的旅游目的地形象和旅游意愿产生正向影响。
In recent years,with the popularity of WeChat,sharing travel pictures and feelings has become one of the mainstream information through the Moments.With the popularity of the WeChat,many cities have gained a lot of attention along with the spread of a series of urban landscapes video and become"Internet celebrity"cities and attracted a large number of tourists.So,this research aim at investigating why "Moments"can attract so many tourists to these"Internet celebrity" cities,and the results showed that the information quality and source credibility of UGC can positively influence audiences’perceived tourist destination image and travel intention through perceived information usefulness and information adoption.
作者
聂晶
NIE Jing(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)
出处
《广东农工商职业技术学院学报》
2019年第4期63-68,共6页
Journal of Guangdong Agriculture Industry Business Polytechnic
